So, what exactly is content automation? In simple terms, it's the use of smart machines—artificial intelligence—to create, optimize, and distribute content. Sounds a bit intimidating, right? Don’t worry, the robots aren’t taking over the world... just yet.
In today’s marketing landscape, content automation is more than just a buzzword; it's a necessity. Why? Because information is multiplying faster than your paycheck (sadly). To stay afloat in this sea of data, you need a trusty ship. And that ship is automation.